Park your money away in the holidays!?

Research from the Netherlands has demonstrated that higher prices for retail parking increases shopper turnover, which can lead to higher retail sales.

The study shows that of the 80 urban shopping centers found that higher parking rates led to higher parking-space turnover and therefore higher retail potential – except in outer areas where car access is a determining factor.

It shows that shops might just overestimate how many customers by cars. It is actually a common perception by most of the retailers. They also overestimate how much car customers spend. The conclusion of this result is, a mix of stores and general atmosphere are more important than parking and accessibility.