Can somebody explain what a “Buidler” is?

I see that there are "Buidlers" and people "Buidling" in the Ethereum subscriber count on this sub-reddit but I don't know that it means. Is it a misspelling like "Hodl" that became part of the language now?

Submitted February 12, 2019 at 08:00AM }
via reddit http://bit.ly/2Ssuajv

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